SPEAKER_01 20:58–21:08
I think that the one consistency within our clientele is that they come in with purpose. At every level. So you think about an athlete, and I think the athlete is the obvious one, right? Because they come in and say, well, I want to run fast, jump high, whatever. And so it's a little bit easier to identify that. But I think that if you go into the gym at any time of the day, whether it be the morning crew or the afternoon kids or the evening, even the adult people that come in, they're all coming in with purpose. And so as we have a tendency to say if you want to get there, you've got to come here. And so Rick, big Rick, he's a mountain climber. Yeah, it's like so he comes into train to be better at that. And so it doesn't matter whether we're talking about our early morning retirees that would come in, and they come in and they're coming in with purpose. They say, I need to be able to do this. I want to play with my grandkids. I want to be able to get up and down off the floor forever. I want to be able to garden. I want to be able to do whatever they want to do. And so they come in with purpose. And so while they get excited about a personal record on their trap bar deadlift, ultimately it becomes like, oh, guess what? So that. It's like everything else in my life is now effortless. Yeah. And so we've been very lucky in that respect.
client motivationgoal settingfitness psychologyexercise purpose